Performance Marketing Manager salary by region
| Region | Typical annual pay |
|---|---|
| United StatesNational range; SF/NYC skew higher. | $85,000 – $135,000 base + 10–15% performance bonus |
| United KingdomNational range; London skews higher. | £65,000 – £95,000 base + 10–15% bonus |
| European UnionVaries widely by country. | €75,000 – €110,000 base + 10–15% bonus |
Ranges are directional benchmarks for budgeting, not offers. Actual pay depends on location, company stage, and the candidate’s track record.
Salary factors for Performance Marketing Manager
Seniority is the biggest lever (mid–senior is the common band for this role), followed by the depth of these skills:
- 3+ years running paid search or social campaigns with >$500k annual budget responsibility
- Proficiency in Google Ads, Meta Ads Manager, and at least one analytics platform (GA4, Mixpanel, or equivalent)
- Ability to interpret ROAS, CAC, LTV, and conversion funnels; experience with attribution modeling or UTM tracking
- Experience building and optimizing landing pages (Unbounce, Leadpages, or in-house CMS); basic HTML/CSS literacy helpful
- Track record shipping 5+ campaign launches end-to-end and defending spend decisions to leadership with data
- Comfortable with Slack, Asana or Monday.com, and exporting/pivoting data in Excel or Google Sheets
Why companies invest in Performance Marketing Manager
SMBs need someone to stop wasting ad budget and prove which channels actually drive sales. This role frees up leadership from manual campaign tuning and vendor management.
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