Performance Marketing Manager Job Description Template
Own the full-funnel performance of paid channels (search, social, display) and optimize spend to hit CAC and ROAS targets. Report monthly on channel health and lead/revenue contribution.
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Why hire a Performance Marketing Manager?
SMBs need someone to stop wasting ad budget and prove which channels actually drive sales. This role frees up leadership from manual campaign tuning and vendor management.
Performance Marketing Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$85,000 – $135,000 base + 10–15% performance bonus
United Kingdom
£65,000 – £95,000 base + 10–15% bonus
Eurozone
€75,000 – €110,000 base + 10–15% bonus
Performance Marketing Manager responsibilities
- Build and manage paid search, social, and display campaigns across Google Ads, Meta, and LinkedIn to hit monthly pipeline targets
- Analyze campaign performance weekly; A/B test creative, landing pages, and audiences; document wins and kills in a shared playbook
- Negotiate vendor contracts and media spend allocation; audit invoices monthly for overcharges and unused commitments
- Collaborate with sales on lead quality, lead scoring rules, and handoff SLAs; report monthly on conversion rate by channel
- Forecast quarterly ad spend and expected ROI per channel; flag when CAC trends above 15% of LTV
- Train 1–2 junior marketers or contractors on campaign setup, reporting, and compliance with brand guidelines
Skills & requirements
Required
- 3+ years running paid search or social campaigns with >$500k annual budget responsibility
- Proficiency in Google Ads, Meta Ads Manager, and at least one analytics platform (GA4, Mixpanel, or equivalent)
- Ability to interpret ROAS, CAC, LTV, and conversion funnels; experience with attribution modeling or UTM tracking
- Experience building and optimizing landing pages (Unbounce, Leadpages, or in-house CMS); basic HTML/CSS literacy helpful
- Track record shipping 5+ campaign launches end-to-end and defending spend decisions to leadership with data
- Comfortable with Slack, Asana or Monday.com, and exporting/pivoting data in Excel or Google Sheets
Nice to have
- Experience with marketing automation platforms (HubSpot, Marketo) and lead nurture workflows
- Background in e-commerce or B2B SaaS; familiarity with product-led growth metrics
- Certifications in Google Ads or Meta Blueprint; or prior role managing an in-house marketing team
Copy-ready Performance Marketing Manager job description
Performance Marketing Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $85,000 – $135,000 base + 10–15% performance bonus (US) · £65,000 – £95,000 base + 10–15% bonus (UK) · €75,000 – €110,000 base + 10–15% bonus (EU) — gross/year
Own the full-funnel performance of paid channels (search, social, display) and optimize spend to hit CAC and ROAS targets. Report monthly on channel health and lead/revenue contribution.
Why this role exists SMBs need someone to stop wasting ad budget and prove which channels actually drive sales. This role frees up leadership from manual campaign tuning and vendor management.
What you'll do
- Build and manage paid search, social, and display campaigns across Google Ads, Meta, and LinkedIn to hit monthly pipeline targets
- Analyze campaign performance weekly; A/B test creative, landing pages, and audiences; document wins and kills in a shared playbook
- Negotiate vendor contracts and media spend allocation; audit invoices monthly for overcharges and unused commitments
- Collaborate with sales on lead quality, lead scoring rules, and handoff SLAs; report monthly on conversion rate by channel
- Forecast quarterly ad spend and expected ROI per channel; flag when CAC trends above 15% of LTV
- Train 1–2 junior marketers or contractors on campaign setup, reporting, and compliance with brand guidelines
What you'll need
- 3+ years running paid search or social campaigns with >$500k annual budget responsibility
- Proficiency in Google Ads, Meta Ads Manager, and at least one analytics platform (GA4, Mixpanel, or equivalent)
- Ability to interpret ROAS, CAC, LTV, and conversion funnels; experience with attribution modeling or UTM tracking
- Experience building and optimizing landing pages (Unbounce, Leadpages, or in-house CMS); basic HTML/CSS literacy helpful
- Track record shipping 5+ campaign launches end-to-end and defending spend decisions to leadership with data
- Comfortable with Slack, Asana or Monday.com, and exporting/pivoting data in Excel or Google Sheets
Nice to have
- Experience with marketing automation platforms (HubSpot, Marketo) and lead nurture workflows
- Background in e-commerce or B2B SaaS; familiarity with product-led growth metrics
- Certifications in Google Ads or Meta Blueprint; or prior role managing an in-house marketing team
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
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Frequently asked
What does a Performance Marketing Manager do?
Own the full-funnel performance of paid channels (search, social, display) and optimize spend to hit CAC and ROAS targets. Report monthly on channel health and lead/revenue contribution. SMBs need someone to stop wasting ad budget and prove which channels actually drive sales. This role frees up leadership from manual campaign tuning and vendor management.
What should a Performance Marketing Manager job description include?
A strong Performance Marketing Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Performance Marketing Manager earn?
Approximate annual gross bands (Q2 2026): $85,000 – $135,000 base + 10–15% performance bonus in the US, £65,000 – £95,000 base + 10–15% bonus in the UK, and €75,000 – €110,000 base + 10–15% bonus in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Performance Marketing Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Performance Marketing Manager post in about 30 seconds, no signup required.
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