Sales Development Representative salary by region
| Region | Typical annual pay |
|---|---|
| United StatesNational range; SF/NYC skew higher. | $40,000 – $55,000 base + $8,000 – $15,000 annual commission/bonus |
| United KingdomNational range; London skews higher. | £28,000 – £38,000 base + £4,000 – £8,000 bonus |
| European UnionVaries widely by country. | €35,000 – €50,000 base + €5,000 – €10,000 bonus |
Ranges are directional benchmarks for budgeting, not offers. Actual pay depends on location, company stage, and the candidate’s track record.
Salary factors for Sales Development Representative
Seniority is the biggest lever (junior–mid is the common band for this role), followed by the depth of these skills:
- 2+ years in sales development, SDR, or telesales role with demonstrable activity metrics and conversion rates
- Proficiency in Salesforce or comparable CRM; ability to log 50+ activities per week accurately
- Comfortable making 40+ cold calls weekly; experience with LinkedIn prospecting and email outreach tools (Apollo, Hunter, Outreach)
- Basic knowledge of SaaS sales cycles and ability to ask discovery questions that uncover budget and decision-making process
- Written and verbal communication skills sufficient to pitch value verbally and craft short, punchy prospecting emails
- Coachability and resilience: comfort with rejection rates >90%, weekly feedback, and iterating messaging based on performance data
Why companies invest in Sales Development Representative
SMBs need dedicated prospectors to fill their sales funnel so AEs can focus on closing. A single SDR typically unlocks $500k–$1M in AE capacity by handling initial outreach, qualification calls, and meeting scheduling.
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