Sales Development Representative salary by region
| Region | Typical annual pay |
|---|---|
| United StatesNational range; SF/NYC skew higher. | $40,000 – $55,000 base + $8,000 – $15,000 annual commission/bonus |
| United KingdomNational range; London skews higher. | £28,000 – £38,000 base + £4,000 – £8,000 bonus |
| European UnionVaries widely by country. | €35,000 – €50,000 base + €5,000 – €10,000 bonus |
Ranges are directional benchmarks for budgeting, not offers. Actual pay depends on location, company stage, and the candidate’s track record.
What moves a Sales Development Representative’s salary
Seniority is the biggest lever (junior–mid is the common band for this role), followed by the depth of these skills:
- 2+ years in sales development, SDR, or telesales role with demonstrable activity metrics and conversion rates
- Proficiency in Salesforce or comparable CRM; ability to log 50+ activities per week accurately
- Comfortable making 40+ cold calls weekly; experience with LinkedIn prospecting and email outreach tools (Apollo, Hunter, Outreach)
- Basic knowledge of SaaS sales cycles and ability to ask discovery questions that uncover budget and decision-making process
- Written and verbal communication skills sufficient to pitch value verbally and craft short, punchy prospecting emails
- Coachability and resilience: comfort with rejection rates >90%, weekly feedback, and iterating messaging based on performance data
Why companies pay for a Sales Development Representative
SMBs need dedicated prospectors to fill their sales funnel so AEs can focus on closing. A single SDR typically unlocks $500k–$1M in AE capacity by handling initial outreach, qualification calls, and meeting scheduling.
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