Sales Development Representative Job Description Template
Prospect and qualify inbound and outbound leads, setting qualified meetings for account executives. Own pipeline generation targets and convert early-stage interest into sales-ready opportunities.
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Why hire a Sales Development Representative?
SMBs need dedicated prospectors to fill their sales funnel so AEs can focus on closing. A single SDR typically unlocks $500k–$1M in AE capacity by handling initial outreach, qualification calls, and meeting scheduling.
Sales Development Representative salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$40,000 – $55,000 base + $8,000 – $15,000 annual commission/bonus
United Kingdom
£28,000 – £38,000 base + £4,000 – £8,000 bonus
Eurozone
€35,000 – €50,000 base + €5,000 – €10,000 bonus
Sales Development Representative responsibilities
- Execute 40–60 outbound calls and 20–30 emails daily to target prospect lists, tracking all activity in CRM
- Qualify inbound leads within 2 hours using discovery criteria, filtering for budget, authority, and fit before handoff
- Schedule and brief 15–25 qualified demos per month with AEs, including brief context on prospect pain points
- Build and maintain prospect database of 200–300 warm contacts per quarter using LinkedIn, intent tools, and customer referrals
- Achieve monthly qualification targets (typically 12–18 qualified meetings) and report weekly pipeline metrics to leadership
- Gather market feedback and objection patterns from early conversations, surfacing trends to marketing and sales leadership
Skills & requirements
Required
- 2+ years in sales development, SDR, or telesales role with demonstrable activity metrics and conversion rates
- Proficiency in Salesforce or comparable CRM; ability to log 50+ activities per week accurately
- Comfortable making 40+ cold calls weekly; experience with LinkedIn prospecting and email outreach tools (Apollo, Hunter, Outreach)
- Basic knowledge of SaaS sales cycles and ability to ask discovery questions that uncover budget and decision-making process
- Written and verbal communication skills sufficient to pitch value verbally and craft short, punchy prospecting emails
- Coachability and resilience: comfort with rejection rates >90%, weekly feedback, and iterating messaging based on performance data
Nice to have
- Experience with revenue intelligence platforms (Apollo, ZoomInfo, Clearbit) and intent data tools
- Track record of exceeding monthly targets by 10%+ or moving into an AE role within 18 months
- Familiarity with the specific vertical or product category (SaaS, B2B services, etc.) the company serves
Copy-ready Sales Development Representative job description
Sales Development Representative [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $40,000 – $55,000 base + $8,000 – $15,000 annual commission/bonus (US) · £28,000 – £38,000 base + £4,000 – £8,000 bonus (UK) · €35,000 – €50,000 base + €5,000 – €10,000 bonus (EU) — gross/year
Prospect and qualify inbound and outbound leads, setting qualified meetings for account executives. Own pipeline generation targets and convert early-stage interest into sales-ready opportunities.
Why this role exists SMBs need dedicated prospectors to fill their sales funnel so AEs can focus on closing. A single SDR typically unlocks $500k–$1M in AE capacity by handling initial outreach, qualification calls, and meeting scheduling.
What you'll do
- Execute 40–60 outbound calls and 20–30 emails daily to target prospect lists, tracking all activity in CRM
- Qualify inbound leads within 2 hours using discovery criteria, filtering for budget, authority, and fit before handoff
- Schedule and brief 15–25 qualified demos per month with AEs, including brief context on prospect pain points
- Build and maintain prospect database of 200–300 warm contacts per quarter using LinkedIn, intent tools, and customer referrals
- Achieve monthly qualification targets (typically 12–18 qualified meetings) and report weekly pipeline metrics to leadership
- Gather market feedback and objection patterns from early conversations, surfacing trends to marketing and sales leadership
What you'll need
- 2+ years in sales development, SDR, or telesales role with demonstrable activity metrics and conversion rates
- Proficiency in Salesforce or comparable CRM; ability to log 50+ activities per week accurately
- Comfortable making 40+ cold calls weekly; experience with LinkedIn prospecting and email outreach tools (Apollo, Hunter, Outreach)
- Basic knowledge of SaaS sales cycles and ability to ask discovery questions that uncover budget and decision-making process
- Written and verbal communication skills sufficient to pitch value verbally and craft short, punchy prospecting emails
- Coachability and resilience: comfort with rejection rates >90%, weekly feedback, and iterating messaging based on performance data
Nice to have
- Experience with revenue intelligence platforms (Apollo, ZoomInfo, Clearbit) and intent data tools
- Track record of exceeding monthly targets by 10%+ or moving into an AE role within 18 months
- Familiarity with the specific vertical or product category (SaaS, B2B services, etc.) the company serves
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
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Frequently asked
What does a Sales Development Representative do?
Prospect and qualify inbound and outbound leads, setting qualified meetings for account executives. Own pipeline generation targets and convert early-stage interest into sales-ready opportunities. SMBs need dedicated prospectors to fill their sales funnel so AEs can focus on closing. A single SDR typically unlocks $500k–$1M in AE capacity by handling initial outreach, qualification calls, and meeting scheduling.
What should a Sales Development Representative job description include?
A strong Sales Development Representative job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Sales Development Representative earn?
Approximate annual gross bands (Q2 2026): $40,000 – $55,000 base + $8,000 – $15,000 annual commission/bonus in the US, £28,000 – £38,000 base + £4,000 – £8,000 bonus in the UK, and €35,000 – €50,000 base + €5,000 – €10,000 bonus in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Sales Development Representative job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Sales Development Representative post in about 30 seconds, no signup required.
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