WordPress Developer Job Description Template
Build and maintain WordPress sites that drive revenue for SMB clients. You'll handle custom theme development, plugin integration, and performance optimization to deliver sites that convert.
No signup, no card. The tool fills the rest in for you.
Why hire a WordPress Developer?
SMBs need someone who can move fast on WordPress projects without hiring an agency—reducing costs and speeding up time-to-market for new sites and features.
WordPress Developer salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$75,000 – $115,000
United Kingdom
£55,000 – £85,000
Eurozone
€65,000 – €100,000
WordPress Developer responsibilities
- Develop custom WordPress themes and child themes using PHP, HTML, CSS, and JavaScript to meet client brand and functionality specs
- Integrate third-party plugins and APIs (payment gateways, CRM, email marketing) and debug conflicts without breaking site stability
- Optimize site speed, Core Web Vitals, and database queries to improve SEO rankings and user experience
- Migrate sites between hosts, manage DNS/SSL, and set up staging environments with zero downtime
- Troubleshoot production issues within 2 hours and document fixes in a runbook for future reference
- Train internal team and clients on WordPress admin tasks and content workflows to reduce support burden
Skills & requirements
Required
- 5+ years WordPress development including custom post types, custom fields (ACF), and WooCommerce
- PHP 7.4+ and modern JavaScript (ES6, jQuery, or Vue/React)
- MySQL database design and optimization; comfort reading slow-query logs
- Git version control and familiarity with CI/CD pipelines or automated deployments
- WordPress security best practices: sanitization, escaping, nonces, and regular patching
- Strong HTML/CSS and understanding of responsive design and browser compatibility
Nice to have
- Experience with headless WordPress or Jamstack architectures
- Familiarity with Docker, GitHub Actions, or managed WordPress hosts (WP Engine, Kinsta)
- Performance monitoring tools: Lighthouse, New Relic, or DataDog
Copy-ready WordPress Developer job description
WordPress Developer [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $75,000 – $115,000 (US) · £55,000 – £85,000 (UK) · €65,000 – €100,000 (EU) — gross/year
Build and maintain WordPress sites that drive revenue for SMB clients. You'll handle custom theme development, plugin integration, and performance optimization to deliver sites that convert.
Why this role exists SMBs need someone who can move fast on WordPress projects without hiring an agency—reducing costs and speeding up time-to-market for new sites and features.
What you'll do
- Develop custom WordPress themes and child themes using PHP, HTML, CSS, and JavaScript to meet client brand and functionality specs
- Integrate third-party plugins and APIs (payment gateways, CRM, email marketing) and debug conflicts without breaking site stability
- Optimize site speed, Core Web Vitals, and database queries to improve SEO rankings and user experience
- Migrate sites between hosts, manage DNS/SSL, and set up staging environments with zero downtime
- Troubleshoot production issues within 2 hours and document fixes in a runbook for future reference
- Train internal team and clients on WordPress admin tasks and content workflows to reduce support burden
What you'll need
- 5+ years WordPress development including custom post types, custom fields (ACF), and WooCommerce
- PHP 7.4+ and modern JavaScript (ES6, jQuery, or Vue/React)
- MySQL database design and optimization; comfort reading slow-query logs
- Git version control and familiarity with CI/CD pipelines or automated deployments
- WordPress security best practices: sanitization, escaping, nonces, and regular patching
- Strong HTML/CSS and understanding of responsive design and browser compatibility
Nice to have
- Experience with headless WordPress or Jamstack architectures
- Familiarity with Docker, GitHub Actions, or managed WordPress hosts (WP Engine, Kinsta)
- Performance monitoring tools: Lighthouse, New Relic, or DataDog
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a WordPress Developer do?
Build and maintain WordPress sites that drive revenue for SMB clients. You'll handle custom theme development, plugin integration, and performance optimization to deliver sites that convert. SMBs need someone who can move fast on WordPress projects without hiring an agency—reducing costs and speeding up time-to-market for new sites and features.
What should a WordPress Developer job description include?
A strong WordPress Developer job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a WordPress Developer earn?
Approximate annual gross bands (Q2 2026): $75,000 – $115,000 in the US, £55,000 – £85,000 in the UK, and €65,000 – €100,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a WordPress Developer job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted WordPress Developer post in about 30 seconds, no signup required.
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