SEO Specialist Job Description Template
Own the search visibility roadmap for the business—from keyword research and technical audits through content strategy and competitive analysis. You'll directly influence organic traffic, leads, and revenue.
No signup, no card. The tool fills the rest in for you.
Why hire a SEO Specialist?
Most SMBs lack in-house SEO expertise and leak traffic to competitors. Hiring an SEO Specialist means predictable organic growth without burning money on ads.
SEO Specialist salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$65,000 – $95,000
United Kingdom
£45,000 – £68,000
Eurozone
€55,000 – €75,000
SEO Specialist responsibilities
- Audit site structure, Core Web Vitals, and indexation; prioritize and execute fixes that improve rankings
- Build and maintain a keyword strategy aligned to business goals; track ranking progress and traffic lift monthly
- Create or oversee creation of target content (blog, landing pages) optimized for high-intent keywords and user intent
- Manage technical SEO: site speed, crawlability, schema markup, internal linking, and mobile usability
- Negotiate and secure backlinks through outreach, partnerships, or content syndication; monitor link quality
- Report monthly on organic traffic, conversions, and keyword performance; adjust strategy based on data
Skills & requirements
Required
- 3+ years hands-on SEO (in-house, agency, or freelance)
- Proficiency with Google Search Console, Google Analytics 4, and one SEO tool (Ahrefs, SEMrush, or Moz)
- Working knowledge of HTML, CSS, and how site structure impacts crawlability (no coding required)
- Experience running keyword research and competitive analysis
- Proven track record improving organic traffic for at least one site by 50%+ over 12+ months
- Comfort with spreadsheets, reporting, and explaining SEO to non-technical stakeholders
Nice to have
- Experience with paid search (Google Ads, Bing) or paid social to inform keyword strategy
- Track record scaling a small business site from under 10k to 100k+ monthly organic visits
- Familiarity with CMS platforms (WordPress, Webflow) and A/B testing
Copy-ready SEO Specialist job description
SEO Specialist [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $65,000 – $95,000 (US) · £45,000 – £68,000 (UK) · €55,000 – €75,000 (EU) — gross/year
Own the search visibility roadmap for the business—from keyword research and technical audits through content strategy and competitive analysis. You'll directly influence organic traffic, leads, and revenue.
Why this role exists Most SMBs lack in-house SEO expertise and leak traffic to competitors. Hiring an SEO Specialist means predictable organic growth without burning money on ads.
What you'll do
- Audit site structure, Core Web Vitals, and indexation; prioritize and execute fixes that improve rankings
- Build and maintain a keyword strategy aligned to business goals; track ranking progress and traffic lift monthly
- Create or oversee creation of target content (blog, landing pages) optimized for high-intent keywords and user intent
- Manage technical SEO: site speed, crawlability, schema markup, internal linking, and mobile usability
- Negotiate and secure backlinks through outreach, partnerships, or content syndication; monitor link quality
- Report monthly on organic traffic, conversions, and keyword performance; adjust strategy based on data
What you'll need
- 3+ years hands-on SEO (in-house, agency, or freelance)
- Proficiency with Google Search Console, Google Analytics 4, and one SEO tool (Ahrefs, SEMrush, or Moz)
- Working knowledge of HTML, CSS, and how site structure impacts crawlability (no coding required)
- Experience running keyword research and competitive analysis
- Proven track record improving organic traffic for at least one site by 50%+ over 12+ months
- Comfort with spreadsheets, reporting, and explaining SEO to non-technical stakeholders
Nice to have
- Experience with paid search (Google Ads, Bing) or paid social to inform keyword strategy
- Track record scaling a small business site from under 10k to 100k+ monthly organic visits
- Familiarity with CMS platforms (WordPress, Webflow) and A/B testing
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a SEO Specialist do?
Own the search visibility roadmap for the business—from keyword research and technical audits through content strategy and competitive analysis. You'll directly influence organic traffic, leads, and revenue. Most SMBs lack in-house SEO expertise and leak traffic to competitors. Hiring an SEO Specialist means predictable organic growth without burning money on ads.
What should a SEO Specialist job description include?
A strong SEO Specialist job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a SEO Specialist earn?
Approximate annual gross bands (Q2 2026): $65,000 – $95,000 in the US, £45,000 – £68,000 in the UK, and €55,000 – €75,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a SEO Specialist job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted SEO Specialist post in about 30 seconds, no signup required.
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