Sales Manager Job Description Template
Builds and leads the sales team — setting targets, coaching reps, and owning the number.
No signup, no card. The tool fills the rest in for you.
Why hire a Sales Manager?
Founder-led sales has hit its ceiling. A sales manager builds the team and process that grows revenue without the founder in every deal.
Sales Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$110,000 base + bonus
United Kingdom
£60,000 base + bonus
Eurozone
€60,000 base + bonus
Sales Manager responsibilities
- Hire, onboard, and coach a team of account executives
- Set quotas, territories, and the sales process
- Own the revenue forecast and report it to leadership
- Run pipeline reviews and unblock stuck deals
- Build the playbooks, scripts, and enablement
- Partner with marketing on lead quality and handoff
Skills & requirements
Required
- 5+ years in B2B sales, 2+ managing reps
- Track record of building or scaling a team
- Strong with CRM, forecasting, and sales analytics
- Coaching ability — makes average reps good
- Comfortable owning a number to the board
Nice to have
- Built a sales function from scratch
- Experience in your industry vertical
- RevOps or sales-tooling fluency
Copy-ready Sales Manager job description
Sales Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $110,000 base + bonus (US) · £60,000 base + bonus (UK) · €60,000 base + bonus (EU) — gross/year
Builds and leads the sales team — setting targets, coaching reps, and owning the number.
Why this role exists Founder-led sales has hit its ceiling. A sales manager builds the team and process that grows revenue without the founder in every deal.
What you'll do
- Hire, onboard, and coach a team of account executives
- Set quotas, territories, and the sales process
- Own the revenue forecast and report it to leadership
- Run pipeline reviews and unblock stuck deals
- Build the playbooks, scripts, and enablement
- Partner with marketing on lead quality and handoff
What you'll need
- 5+ years in B2B sales, 2+ managing reps
- Track record of building or scaling a team
- Strong with CRM, forecasting, and sales analytics
- Coaching ability — makes average reps good
- Comfortable owning a number to the board
Nice to have
- Built a sales function from scratch
- Experience in your industry vertical
- RevOps or sales-tooling fluency
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Sales Manager do?
Builds and leads the sales team — setting targets, coaching reps, and owning the number. Founder-led sales has hit its ceiling. A sales manager builds the team and process that grows revenue without the founder in every deal.
What should a Sales Manager job description include?
A strong Sales Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Sales Manager earn?
Approximate annual gross bands (Q2 2026): $110,000 base + bonus in the US, £60,000 base + bonus in the UK, and €60,000 base + bonus in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Sales Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Sales Manager post in about 30 seconds, no signup required.
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