PPC Specialist Job Description Template
You build and optimize paid search and display campaigns across Google Ads, Microsoft Ads, and social platforms to drive qualified traffic and revenue. You own campaign strategy, bid management, and performance reporting for an SMB's digital advertising budget.
No signup, no card. The tool fills the rest in for you.
Why hire a PPC Specialist?
Most SMBs lack in-house expertise to manage PPC effectively—they either overspend on clicks that don't convert or leave budget on the table. Hiring a PPC Specialist lets the business stop burning money on bad targeting and start seeing predictable ROI from paid channels.
PPC Specialist salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$65,000 – $95,000
United Kingdom
£48,000 – £72,000
Eurozone
€58,000 – €88,000
PPC Specialist responsibilities
- Build and launch Google Ads, Microsoft Ads, and LinkedIn campaigns with keyword research, ad copy testing, and landing-page alignment
- Analyze campaign data weekly to identify underperforming keywords, audiences, and creatives, then execute optimizations to improve ROAS
- Manage monthly ad spend across 2–5 platforms ($5K–$50K+) while staying within KPI targets for CPA, ROAS, and conversion volume
- A/B test ad headlines, descriptions, bidding strategies, and audience segments to drive continuous month-on-month performance gains
- Collaborate with the marketing and sales teams to align campaign messaging, audience targeting, and lead-quality expectations
- Report on campaign performance biweekly to leadership, explaining wins, challenges, and recommended budget reallocation
Skills & requirements
Required
- 3+ years managing Google Ads and Microsoft Ads campaigns with proven ability to improve ROAS or reduce CPA
- Proficiency with Google Analytics 4 and conversion tracking; ability to diagnose tracking issues independently
- Working knowledge of keyword research tools (SEMrush, Ahrefs, or Moz) and competitor analysis frameworks
- Experience with audience segmentation, lookalike audiences, and remarketing across search and display networks
- Comfortable with spreadsheets (pivot tables, VLOOKUP) and basic SQL or data visualization tools like Data Studio or Looker
- Understanding of landing-page optimization principles and ability to brief designers or developers on conversion-focused changes
Nice to have
- Certified Google Ads Professional or Microsoft Ads accreditation
- Hands-on experience with e-commerce platforms (Shopify, WooCommerce) and product-feed optimization
- Track record managing budgets exceeding $100K/month or delivering sub-$30 CPA in competitive verticals
Copy-ready PPC Specialist job description
PPC Specialist [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $65,000 – $95,000 (US) · £48,000 – £72,000 (UK) · €58,000 – €88,000 (EU) — gross/year
You build and optimize paid search and display campaigns across Google Ads, Microsoft Ads, and social platforms to drive qualified traffic and revenue. You own campaign strategy, bid management, and performance reporting for an SMB's digital advertising budget.
Why this role exists Most SMBs lack in-house expertise to manage PPC effectively—they either overspend on clicks that don't convert or leave budget on the table. Hiring a PPC Specialist lets the business stop burning money on bad targeting and start seeing predictable ROI from paid channels.
What you'll do
- Build and launch Google Ads, Microsoft Ads, and LinkedIn campaigns with keyword research, ad copy testing, and landing-page alignment
- Analyze campaign data weekly to identify underperforming keywords, audiences, and creatives, then execute optimizations to improve ROAS
- Manage monthly ad spend across 2–5 platforms ($5K–$50K+) while staying within KPI targets for CPA, ROAS, and conversion volume
- A/B test ad headlines, descriptions, bidding strategies, and audience segments to drive continuous month-on-month performance gains
- Collaborate with the marketing and sales teams to align campaign messaging, audience targeting, and lead-quality expectations
- Report on campaign performance biweekly to leadership, explaining wins, challenges, and recommended budget reallocation
What you'll need
- 3+ years managing Google Ads and Microsoft Ads campaigns with proven ability to improve ROAS or reduce CPA
- Proficiency with Google Analytics 4 and conversion tracking; ability to diagnose tracking issues independently
- Working knowledge of keyword research tools (SEMrush, Ahrefs, or Moz) and competitor analysis frameworks
- Experience with audience segmentation, lookalike audiences, and remarketing across search and display networks
- Comfortable with spreadsheets (pivot tables, VLOOKUP) and basic SQL or data visualization tools like Data Studio or Looker
- Understanding of landing-page optimization principles and ability to brief designers or developers on conversion-focused changes
Nice to have
- Certified Google Ads Professional or Microsoft Ads accreditation
- Hands-on experience with e-commerce platforms (Shopify, WooCommerce) and product-feed optimization
- Track record managing budgets exceeding $100K/month or delivering sub-$30 CPA in competitive verticals
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a PPC Specialist do?
You build and optimize paid search and display campaigns across Google Ads, Microsoft Ads, and social platforms to drive qualified traffic and revenue. You own campaign strategy, bid management, and performance reporting for an SMB's digital advertising budget. Most SMBs lack in-house expertise to manage PPC effectively—they either overspend on clicks that don't convert or leave budget on the table. Hiring a PPC Specialist lets the business stop burning money on bad targeting and start seeing predictable ROI from paid channels.
What should a PPC Specialist job description include?
A strong PPC Specialist job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a PPC Specialist earn?
Approximate annual gross bands (Q2 2026): $65,000 – $95,000 in the US, £48,000 – £72,000 in the UK, and €58,000 – €88,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a PPC Specialist job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted PPC Specialist post in about 30 seconds, no signup required.
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