Marketing Manager Job Description Template
Owns demand — content, channels, and a measurable system for turning attention into signups.
No signup, no card. The tool fills the rest in for you.
Why hire a Marketing Manager?
The founder has been doing marketing in spare moments and is now the bottleneck. A marketing manager makes the growth engine run on its own.
Marketing Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$85,000 – $120,000
United Kingdom
£45,000 – £70,000
Eurozone
€45,000 – €70,000
Marketing Manager responsibilities
- Own the content engine, newsletter, and core channels
- Build a measurable funnel from visit to trial to paid
- Run campaigns end-to-end and report on what worked
- Own brand voice and keep messaging consistent
- Partner with sales on lead quality and pipeline
- Manage budget and external freelancers or agencies
Skills & requirements
Required
- 4+ years in B2B SaaS marketing
- Strong writer who ships, not just briefs
- Comfortable with analytics (GA4, Mixpanel, or similar)
- Has run paid and organic channels to a number
- Understands SEO and lifecycle email
Nice to have
- Early-stage / founder-led marketing background
- Design or no-code tool fluency
- Product-marketing experience
Copy-ready Marketing Manager job description
Marketing Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $85,000 – $120,000 (US) · £45,000 – £70,000 (UK) · €45,000 – €70,000 (EU) — gross/year
Owns demand — content, channels, and a measurable system for turning attention into signups.
Why this role exists The founder has been doing marketing in spare moments and is now the bottleneck. A marketing manager makes the growth engine run on its own.
What you'll do
- Own the content engine, newsletter, and core channels
- Build a measurable funnel from visit to trial to paid
- Run campaigns end-to-end and report on what worked
- Own brand voice and keep messaging consistent
- Partner with sales on lead quality and pipeline
- Manage budget and external freelancers or agencies
What you'll need
- 4+ years in B2B SaaS marketing
- Strong writer who ships, not just briefs
- Comfortable with analytics (GA4, Mixpanel, or similar)
- Has run paid and organic channels to a number
- Understands SEO and lifecycle email
Nice to have
- Early-stage / founder-led marketing background
- Design or no-code tool fluency
- Product-marketing experience
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Marketing Manager do?
Owns demand — content, channels, and a measurable system for turning attention into signups. The founder has been doing marketing in spare moments and is now the bottleneck. A marketing manager makes the growth engine run on its own.
What should a Marketing Manager job description include?
A strong Marketing Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Marketing Manager earn?
Approximate annual gross bands (Q2 2026): $85,000 – $120,000 in the US, £45,000 – £70,000 in the UK, and €45,000 – €70,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Marketing Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Marketing Manager post in about 30 seconds, no signup required.
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