Influencer Marketing Manager Job Description Template
Own end-to-end influencer partnerships and campaign execution to drive brand awareness and sales. Build and manage relationships with creators across platforms, negotiate deals, and measure ROI on every activation.
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Why hire a Influencer Marketing Manager?
SMBs need someone to replace scattered outreach and ad spend with structured influencer programs that actually move revenue without the overhead of a full agency.
Influencer Marketing Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$65,000 – $95,000
United Kingdom
£48,000 – £72,000
Eurozone
€58,000 – €85,000
Influencer Marketing Manager responsibilities
- Identify and vet 50+ relevant influencers per quarter, negotiating contracts and ensuring brand alignment within budget
- Execute 8–12 influencer campaigns annually, from brief creation through content approval, posting, and performance tracking
- Build a tiered influencer database by niche, engagement rate, and audience demographics to reduce sourcing time by 40%
- Measure campaign performance using UTM tracking, promo codes, and affiliate links; present monthly ROI reports tied to sales
- Manage $150k–$300k annual influencer budget, tracking spend across platforms and renegotiating rates with repeat partners
- Coordinate with product, creative, and sales teams to ensure influencer briefs align with campaign objectives and messaging guidelines
Skills & requirements
Required
- 3+ years managing influencer campaigns or creator partnerships at a brand or agency
- Proficiency with influencer discovery platforms (AspireIQ, HypeAuditor, Creator.co, or equivalent)
- Track record building and negotiating with 100+ creators; comfort with contract terms and FTC disclosure requirements
- Demonstrated ability to analyze campaign metrics (engagement rate, reach, conversion, ROAS) and optimize spend
- Fluency on TikTok, Instagram, YouTube, and emerging platforms; understanding of creator economics and platform algorithms
- Experience with budget management and forecasting; comfortable with spreadsheets, basic analytics, and marketing automation tools
Nice to have
- Background in ecommerce, DTC, or consumer brands where influencer ROI is directly measurable
- Experience with affiliate or commission-based influencer structures
- Comfort writing creator briefs and collaborating on content strategy without needing external copywriting
Copy-ready Influencer Marketing Manager job description
Influencer Marketing Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $65,000 – $95,000 (US) · £48,000 – £72,000 (UK) · €58,000 – €85,000 (EU) — gross/year
Own end-to-end influencer partnerships and campaign execution to drive brand awareness and sales. Build and manage relationships with creators across platforms, negotiate deals, and measure ROI on every activation.
Why this role exists SMBs need someone to replace scattered outreach and ad spend with structured influencer programs that actually move revenue without the overhead of a full agency.
What you'll do
- Identify and vet 50+ relevant influencers per quarter, negotiating contracts and ensuring brand alignment within budget
- Execute 8–12 influencer campaigns annually, from brief creation through content approval, posting, and performance tracking
- Build a tiered influencer database by niche, engagement rate, and audience demographics to reduce sourcing time by 40%
- Measure campaign performance using UTM tracking, promo codes, and affiliate links; present monthly ROI reports tied to sales
- Manage $150k–$300k annual influencer budget, tracking spend across platforms and renegotiating rates with repeat partners
- Coordinate with product, creative, and sales teams to ensure influencer briefs align with campaign objectives and messaging guidelines
What you'll need
- 3+ years managing influencer campaigns or creator partnerships at a brand or agency
- Proficiency with influencer discovery platforms (AspireIQ, HypeAuditor, Creator.co, or equivalent)
- Track record building and negotiating with 100+ creators; comfort with contract terms and FTC disclosure requirements
- Demonstrated ability to analyze campaign metrics (engagement rate, reach, conversion, ROAS) and optimize spend
- Fluency on TikTok, Instagram, YouTube, and emerging platforms; understanding of creator economics and platform algorithms
- Experience with budget management and forecasting; comfortable with spreadsheets, basic analytics, and marketing automation tools
Nice to have
- Background in ecommerce, DTC, or consumer brands where influencer ROI is directly measurable
- Experience with affiliate or commission-based influencer structures
- Comfort writing creator briefs and collaborating on content strategy without needing external copywriting
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
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Frequently asked
What does a Influencer Marketing Manager do?
Own end-to-end influencer partnerships and campaign execution to drive brand awareness and sales. Build and manage relationships with creators across platforms, negotiate deals, and measure ROI on every activation. SMBs need someone to replace scattered outreach and ad spend with structured influencer programs that actually move revenue without the overhead of a full agency.
What should a Influencer Marketing Manager job description include?
A strong Influencer Marketing Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Influencer Marketing Manager earn?
Approximate annual gross bands (Q2 2026): $65,000 – $95,000 in the US, £48,000 – £72,000 in the UK, and €58,000 – €85,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Influencer Marketing Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Influencer Marketing Manager post in about 30 seconds, no signup required.
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