Growth Marketer Job Description Template
Own the full-funnel growth strategy from customer acquisition through retention, using data and experimentation to accelerate revenue. You'll lead campaign execution, analyze performance, and iterate on tactics that move the needle.
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Why hire a Growth Marketer?
SMBs need someone who can wear multiple hats—running paid campaigns, optimizing conversion funnels, and measuring ROI—without the overhead of a full marketing team. This role directly impacts top-line growth.
Growth Marketer salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$75,000 – $115,000
United Kingdom
£55,000 – £85,000
Eurozone
€65,000 – €100,000
Growth Marketer responsibilities
- Execute and optimize paid acquisition campaigns (Google Ads, LinkedIn, Meta) to hit monthly CAC and volume targets
- Analyze funnel metrics and A/B test landing pages, email sequences, and messaging to improve conversion rates by 10–25% quarterly
- Build and maintain a monthly growth dashboard tracking MRR impact, customer cohort performance, and campaign ROI
- Develop and test new acquisition channels and tactics, documenting learnings to scale high-performing channels
- Collaborate with sales and product to align messaging, lead quality standards, and post-launch feedback loops
- Report monthly growth outcomes and budget spend to leadership, recommending reallocation based on performance data
Skills & requirements
Required
- 3+ years driving measurable growth in B2B or B2C environments, with hands-on campaign management
- Proficiency in at least two paid platforms (Google Ads, LinkedIn Ads, Meta) and analytics tools (Google Analytics 4, Mixpanel, or Amplitude)
- Demonstrated ability to set hypotheses, run experiments, and interpret statistical significance—Excel or SQL literacy required
- Experience building and optimizing conversion funnels; familiarity with CRM and marketing automation tools (HubSpot, Klaviyo, etc.)
- Strong written communication; comfortable presenting findings and recommendations to non-marketing stakeholders
- Comfort with ambiguity and ability to prioritize across competing channels with limited historical data
Nice to have
- Experience in a similar-stage startup or scaling SMB (Series A–C or $1M–$50M ARR)
- Background in product-led growth or developer/technical product marketing
- Familiarity with attribution modeling or incrementality testing
Copy-ready Growth Marketer job description
Growth Marketer [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $75,000 – $115,000 (US) · £55,000 – £85,000 (UK) · €65,000 – €100,000 (EU) — gross/year
Own the full-funnel growth strategy from customer acquisition through retention, using data and experimentation to accelerate revenue. You'll lead campaign execution, analyze performance, and iterate on tactics that move the needle.
Why this role exists SMBs need someone who can wear multiple hats—running paid campaigns, optimizing conversion funnels, and measuring ROI—without the overhead of a full marketing team. This role directly impacts top-line growth.
What you'll do
- Execute and optimize paid acquisition campaigns (Google Ads, LinkedIn, Meta) to hit monthly CAC and volume targets
- Analyze funnel metrics and A/B test landing pages, email sequences, and messaging to improve conversion rates by 10–25% quarterly
- Build and maintain a monthly growth dashboard tracking MRR impact, customer cohort performance, and campaign ROI
- Develop and test new acquisition channels and tactics, documenting learnings to scale high-performing channels
- Collaborate with sales and product to align messaging, lead quality standards, and post-launch feedback loops
- Report monthly growth outcomes and budget spend to leadership, recommending reallocation based on performance data
What you'll need
- 3+ years driving measurable growth in B2B or B2C environments, with hands-on campaign management
- Proficiency in at least two paid platforms (Google Ads, LinkedIn Ads, Meta) and analytics tools (Google Analytics 4, Mixpanel, or Amplitude)
- Demonstrated ability to set hypotheses, run experiments, and interpret statistical significance—Excel or SQL literacy required
- Experience building and optimizing conversion funnels; familiarity with CRM and marketing automation tools (HubSpot, Klaviyo, etc.)
- Strong written communication; comfortable presenting findings and recommendations to non-marketing stakeholders
- Comfort with ambiguity and ability to prioritize across competing channels with limited historical data
Nice to have
- Experience in a similar-stage startup or scaling SMB (Series A–C or $1M–$50M ARR)
- Background in product-led growth or developer/technical product marketing
- Familiarity with attribution modeling or incrementality testing
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Growth Marketer do?
Own the full-funnel growth strategy from customer acquisition through retention, using data and experimentation to accelerate revenue. You'll lead campaign execution, analyze performance, and iterate on tactics that move the needle. SMBs need someone who can wear multiple hats—running paid campaigns, optimizing conversion funnels, and measuring ROI—without the overhead of a full marketing team. This role directly impacts top-line growth.
What should a Growth Marketer job description include?
A strong Growth Marketer job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Growth Marketer earn?
Approximate annual gross bands (Q2 2026): $75,000 – $115,000 in the US, £55,000 – £85,000 in the UK, and €65,000 – €100,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Growth Marketer job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Growth Marketer post in about 30 seconds, no signup required.
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