Field Sales Representative Job Description Template
Own direct sales pipeline development and client relationship management across assigned territory. Close deals through consultative selling and in-person account engagement.
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Why hire a Field Sales Representative?
Growing SMBs need boots-on-the-ground revenue generation to move beyond inbound leads and build lasting customer relationships at scale.
Field Sales Representative salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$50,000 – $75,000 base + commission (uncapped 30–50% of base)
United Kingdom
£35,000 – £50,000 base + commission (uncapped 25–40% of base)
Eurozone
€40,000 – €58,000 base + commission (uncapped 25–40% of base)
Field Sales Representative responsibilities
- Prospect and qualify 20+ new leads per week through cold outreach, networking, and territory mapping
- Conduct discovery calls and demos that result in 3–5 qualified opportunities monthly
- Build and manage active pipeline of 40+ accounts in various sales stages
- Close 60–80% of qualified opportunities within 90-day sales cycle
- Document all customer interactions and pipeline progression in CRM with 95%+ data accuracy
- Deliver weekly territory activity reports including pipeline forecast, win/loss analysis, and next-week targets
Skills & requirements
Required
- 3+ years direct field or inside sales experience with quota attainment track record
- Proficiency in Salesforce, HubSpot, or equivalent CRM (data entry, reporting, opportunity management)
- Ability to articulate product value in 30-second pitch and uncover customer pain points in discovery conversations
- Valid driver's license and reliable transportation; comfortable with 40–60% in-territory travel
- Comfortable prospecting via phone, email, and LinkedIn without leading; self-motivated in unstructured environments
- Demonstrated ability to manage 50+ concurrent customer relationships and prioritize by revenue potential
Nice to have
- Experience selling to SMB or mid-market buyers in SaaS, professional services, or B2B solutions
- Track record of 110%+ quota achievement in previous role
- Familiarity with sales methodologies like SPIN, MEDDIC, or Sandler training
Copy-ready Field Sales Representative job description
Field Sales Representative [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $50,000 – $75,000 base + commission (uncapped 30–50% of base) (US) · £35,000 – £50,000 base + commission (uncapped 25–40% of base) (UK) · €40,000 – €58,000 base + commission (uncapped 25–40% of base) (EU) — gross/year
Own direct sales pipeline development and client relationship management across assigned territory. Close deals through consultative selling and in-person account engagement.
Why this role exists Growing SMBs need boots-on-the-ground revenue generation to move beyond inbound leads and build lasting customer relationships at scale.
What you'll do
- Prospect and qualify 20+ new leads per week through cold outreach, networking, and territory mapping
- Conduct discovery calls and demos that result in 3–5 qualified opportunities monthly
- Build and manage active pipeline of 40+ accounts in various sales stages
- Close 60–80% of qualified opportunities within 90-day sales cycle
- Document all customer interactions and pipeline progression in CRM with 95%+ data accuracy
- Deliver weekly territory activity reports including pipeline forecast, win/loss analysis, and next-week targets
What you'll need
- 3+ years direct field or inside sales experience with quota attainment track record
- Proficiency in Salesforce, HubSpot, or equivalent CRM (data entry, reporting, opportunity management)
- Ability to articulate product value in 30-second pitch and uncover customer pain points in discovery conversations
- Valid driver's license and reliable transportation; comfortable with 40–60% in-territory travel
- Comfortable prospecting via phone, email, and LinkedIn without leading; self-motivated in unstructured environments
- Demonstrated ability to manage 50+ concurrent customer relationships and prioritize by revenue potential
Nice to have
- Experience selling to SMB or mid-market buyers in SaaS, professional services, or B2B solutions
- Track record of 110%+ quota achievement in previous role
- Familiarity with sales methodologies like SPIN, MEDDIC, or Sandler training
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Field Sales Representative do?
Own direct sales pipeline development and client relationship management across assigned territory. Close deals through consultative selling and in-person account engagement. Growing SMBs need boots-on-the-ground revenue generation to move beyond inbound leads and build lasting customer relationships at scale.
What should a Field Sales Representative job description include?
A strong Field Sales Representative job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Field Sales Representative earn?
Approximate annual gross bands (Q2 2026): $50,000 – $75,000 base + commission (uncapped 30–50% of base) in the US, £35,000 – £50,000 base + commission (uncapped 25–40% of base) in the UK, and €40,000 – €58,000 base + commission (uncapped 25–40% of base) in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Field Sales Representative job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Field Sales Representative post in about 30 seconds, no signup required.
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