Email Marketing Specialist Job Description Template
Own the strategy, execution, and optimization of email campaigns that drive customer acquisition, retention, and revenue. Build and manage email workflows, segment audiences, and report on performance metrics.
No signup, no card. The tool fills the rest in for you.
Why hire a Email Marketing Specialist?
Growing SMBs need dedicated expertise to move beyond basic promotional sends—they require someone to build scalable email systems, reduce churn through targeted nurture campaigns, and justify marketing spend with data.
Email Marketing Specialist salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$65,000 – $95,000
United Kingdom
£48,000 – £72,000
Eurozone
€58,000 – €85,000
Email Marketing Specialist responsibilities
- Design and execute email campaigns across the full funnel—welcome series, nurture tracks, re-engagement, and promotional sends—measuring lift in open rate, click-through, and conversion
- Build and maintain segmentation strategy using customer data to ensure relevance and reduce unsubscribe rates
- Set up and optimize automated workflows including behavioral triggers, A/B tests on subject lines and send times, and list hygiene protocols
- Manage email platform (Klaviyo, HubSpot, Mailchimp) configuration, template builds, compliance, and deliverability best practices
- Produce weekly/monthly reports on campaign performance, cohort analysis, and ROI, translating data into actionable insights for leadership
- Collaborate with product, sales, and design teams to align email messaging with customer journey and brand positioning
Skills & requirements
Required
- 3–5 years email marketing experience with demonstrated expertise in segmentation, automation, and A/B testing
- Proficiency in at least one major email platform (Klaviyo, HubSpot, Klaviyo, ActiveCampaign, or Marketo)
- Strong grasp of email deliverability, CAN-SPAM compliance, and GDPR/CCPA regulations
- Ability to interpret data—comfortable with SQL queries, Google Analytics, and building cohort reports in spreadsheets
- Copywriting and design collaboration skills; experience optimizing subject lines, preview text, and CTA placement for conversion
- HTML/CSS knowledge helpful; ability to troubleshoot templates and work with developers on custom builds
Nice to have
- Experience with SMS or push notification campaigns as complementary channels
- Familiarity with ecommerce platforms (Shopify, WooCommerce) or SaaS metrics (LTV, churn, MRR)
- Track record of scaling email revenue or reducing CAC through strategic list building and win-back campaigns
Copy-ready Email Marketing Specialist job description
Email Marketing Specialist [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $65,000 – $95,000 (US) · £48,000 – £72,000 (UK) · €58,000 – €85,000 (EU) — gross/year
Own the strategy, execution, and optimization of email campaigns that drive customer acquisition, retention, and revenue. Build and manage email workflows, segment audiences, and report on performance metrics.
Why this role exists Growing SMBs need dedicated expertise to move beyond basic promotional sends—they require someone to build scalable email systems, reduce churn through targeted nurture campaigns, and justify marketing spend with data.
What you'll do
- Design and execute email campaigns across the full funnel—welcome series, nurture tracks, re-engagement, and promotional sends—measuring lift in open rate, click-through, and conversion
- Build and maintain segmentation strategy using customer data to ensure relevance and reduce unsubscribe rates
- Set up and optimize automated workflows including behavioral triggers, A/B tests on subject lines and send times, and list hygiene protocols
- Manage email platform (Klaviyo, HubSpot, Mailchimp) configuration, template builds, compliance, and deliverability best practices
- Produce weekly/monthly reports on campaign performance, cohort analysis, and ROI, translating data into actionable insights for leadership
- Collaborate with product, sales, and design teams to align email messaging with customer journey and brand positioning
What you'll need
- 3–5 years email marketing experience with demonstrated expertise in segmentation, automation, and A/B testing
- Proficiency in at least one major email platform (Klaviyo, HubSpot, Klaviyo, ActiveCampaign, or Marketo)
- Strong grasp of email deliverability, CAN-SPAM compliance, and GDPR/CCPA regulations
- Ability to interpret data—comfortable with SQL queries, Google Analytics, and building cohort reports in spreadsheets
- Copywriting and design collaboration skills; experience optimizing subject lines, preview text, and CTA placement for conversion
- HTML/CSS knowledge helpful; ability to troubleshoot templates and work with developers on custom builds
Nice to have
- Experience with SMS or push notification campaigns as complementary channels
- Familiarity with ecommerce platforms (Shopify, WooCommerce) or SaaS metrics (LTV, churn, MRR)
- Track record of scaling email revenue or reducing CAC through strategic list building and win-back campaigns
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Email Marketing Specialist do?
Own the strategy, execution, and optimization of email campaigns that drive customer acquisition, retention, and revenue. Build and manage email workflows, segment audiences, and report on performance metrics. Growing SMBs need dedicated expertise to move beyond basic promotional sends—they require someone to build scalable email systems, reduce churn through targeted nurture campaigns, and justify marketing spend with data.
What should a Email Marketing Specialist job description include?
A strong Email Marketing Specialist job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Email Marketing Specialist earn?
Approximate annual gross bands (Q2 2026): $65,000 – $95,000 in the US, £48,000 – £72,000 in the UK, and €58,000 – €85,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Email Marketing Specialist job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Email Marketing Specialist post in about 30 seconds, no signup required.
More Marketing job descriptions
Brand Manager
Own the development and execution of brand strategy, positioning, and visual identity across all customer touchpoints. Drive brand awareness, consistency, and equity to support revenue growth and market differentiation.
Community Manager
Build and nurture the community around your product or brand, turning users into advocates. Own engagement strategy, moderate discussions, and surface user feedback to shape product decisions.
Content Marketer
Own the strategy and execution of written content across blog, email, and product channels. Drive traffic, engagement, and lead generation through research-backed, audience-first content that converts.
Content Writer
Produces the writing that earns attention — blog posts, guides, emails, and landing-page copy.
Next step: interview them well
Job post done? The harder part is the interview. We paired every question with what a strong answer sounds like — and the red flag to catch.
Email Marketing Specialist interview questions & red flags →