Digital Marketing Manager Job Description Template
Owns the strategy and execution of digital marketing campaigns across paid, organic, and email channels. Drives customer acquisition, retention, and revenue growth through data-driven decisions and cross-functional collaboration.
No signup, no card. The tool fills the rest in for you.
Why hire a Digital Marketing Manager?
SMBs need someone to replace scattered marketing efforts and ad spend waste. A dedicated manager builds predictable growth, optimizes marketing ROI, and frees leadership to focus on strategy rather than day-to-day campaign execution.
Digital Marketing Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$65,000 – $95,000
United Kingdom
£48,000 – £72,000
Eurozone
€58,000 – €85,000
Digital Marketing Manager responsibilities
- Develop and execute quarterly digital marketing plans including SEO, paid search, social, and email to hit lead and revenue targets
- Manage monthly marketing budget ($10k–$100k+), track ROI by channel, and reallocate spend based on performance data
- Build and oversee content calendar (blog, social, case studies) that attracts and nurtures target audience
- Create and analyze marketing dashboards; present monthly performance reports to leadership with actionable insights
- Run A/B tests on landing pages, ad copy, and email campaigns; implement winning variations at scale
- Collaborate with sales to define lead scoring, handoff criteria, and feedback loops that improve conversion rates
Skills & requirements
Required
- 5+ years in digital marketing with demonstrated success in B2B or B2C demand generation
- Hands-on experience with at least two of: Google Analytics 4, HubSpot, Marketo, or equivalent CRM/marketing automation platform
- Proficiency in paid advertising (Google Ads, LinkedIn Ads, or Meta Ads) with budget management and optimization at scale
- Strong written communication and ability to create marketing briefs, email campaigns, and social content
- SQL or equivalent data query skill to extract insights from marketing databases; comfort with spreadsheets and dashboards
- Project management and cross-functional communication; ability to influence without direct authority
Nice to have
- Experience with video content production or working with agencies to manage video creation
- Background in SaaS or subscription business models; understanding of CAC, LTV, and unit economics
- Certification in Google Analytics, HubSpot, or similar platform
Copy-ready Digital Marketing Manager job description
Digital Marketing Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $65,000 – $95,000 (US) · £48,000 – £72,000 (UK) · €58,000 – €85,000 (EU) — gross/year
Owns the strategy and execution of digital marketing campaigns across paid, organic, and email channels. Drives customer acquisition, retention, and revenue growth through data-driven decisions and cross-functional collaboration.
Why this role exists SMBs need someone to replace scattered marketing efforts and ad spend waste. A dedicated manager builds predictable growth, optimizes marketing ROI, and frees leadership to focus on strategy rather than day-to-day campaign execution.
What you'll do
- Develop and execute quarterly digital marketing plans including SEO, paid search, social, and email to hit lead and revenue targets
- Manage monthly marketing budget ($10k–$100k+), track ROI by channel, and reallocate spend based on performance data
- Build and oversee content calendar (blog, social, case studies) that attracts and nurtures target audience
- Create and analyze marketing dashboards; present monthly performance reports to leadership with actionable insights
- Run A/B tests on landing pages, ad copy, and email campaigns; implement winning variations at scale
- Collaborate with sales to define lead scoring, handoff criteria, and feedback loops that improve conversion rates
What you'll need
- 5+ years in digital marketing with demonstrated success in B2B or B2C demand generation
- Hands-on experience with at least two of: Google Analytics 4, HubSpot, Marketo, or equivalent CRM/marketing automation platform
- Proficiency in paid advertising (Google Ads, LinkedIn Ads, or Meta Ads) with budget management and optimization at scale
- Strong written communication and ability to create marketing briefs, email campaigns, and social content
- SQL or equivalent data query skill to extract insights from marketing databases; comfort with spreadsheets and dashboards
- Project management and cross-functional communication; ability to influence without direct authority
Nice to have
- Experience with video content production or working with agencies to manage video creation
- Background in SaaS or subscription business models; understanding of CAC, LTV, and unit economics
- Certification in Google Analytics, HubSpot, or similar platform
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Digital Marketing Manager do?
Owns the strategy and execution of digital marketing campaigns across paid, organic, and email channels. Drives customer acquisition, retention, and revenue growth through data-driven decisions and cross-functional collaboration. SMBs need someone to replace scattered marketing efforts and ad spend waste. A dedicated manager builds predictable growth, optimizes marketing ROI, and frees leadership to focus on strategy rather than day-to-day campaign execution.
What should a Digital Marketing Manager job description include?
A strong Digital Marketing Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Digital Marketing Manager earn?
Approximate annual gross bands (Q2 2026): $65,000 – $95,000 in the US, £48,000 – £72,000 in the UK, and €58,000 – €85,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Digital Marketing Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Digital Marketing Manager post in about 30 seconds, no signup required.
More Marketing job descriptions
Brand Manager
Own the development and execution of brand strategy, positioning, and visual identity across all customer touchpoints. Drive brand awareness, consistency, and equity to support revenue growth and market differentiation.
Community Manager
Build and nurture the community around your product or brand, turning users into advocates. Own engagement strategy, moderate discussions, and surface user feedback to shape product decisions.
Content Marketer
Own the strategy and execution of written content across blog, email, and product channels. Drive traffic, engagement, and lead generation through research-backed, audience-first content that converts.
Content Writer
Produces the writing that earns attention — blog posts, guides, emails, and landing-page copy.
Next step: interview them well
Job post done? The harder part is the interview. We paired every question with what a strong answer sounds like — and the red flag to catch.