Demand Generation Manager Job Description Template
Own the full-funnel demand generation strategy—campaigns, lead nurturing, and pipeline acceleration. You'll build and execute programs that consistently deliver qualified leads to sales while measuring ROI at every stage.
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Why hire a Demand Generation Manager?
Small businesses hit a growth ceiling when lead flow stalls. You solve this by systematizing how prospects discover the company, move through nurture sequences, and reach sales qualified status—turning marketing from a cost center into a revenue driver.
Demand Generation Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$95,000 – $145,000
United Kingdom
£70,000 – £105,000
Eurozone
€85,000 – €125,000
Demand Generation Manager responsibilities
- Design and execute multi-channel demand campaigns (email, paid search, webinars, content) that target buyer personas and hit monthly pipeline targets
- Build lead scoring models and nurture workflows that move prospects from awareness through SQL, reducing sales cycle length by 20%+ YoY
- Manage marketing technology stack (CRM, marketing automation, analytics) and integrate data to track campaign performance and optimize spend
- Collaborate with sales monthly to refine lead criteria, review pipeline velocity, and adjust targeting based on closed-deal insights
- Test and iterate on landing pages, messaging, and offer strategies using A/B testing and conversion rate optimization
- Report weekly on lead volume, quality, and cost-per-acquisition; present quarterly business reviews with revenue impact to leadership
Skills & requirements
Required
- 5+ years in demand generation, marketing operations, or similar B2B marketing role with documented pipeline contribution
- Advanced proficiency in HubSpot, Marketo, or Pardot; hands-on experience building automation and workflows
- SQL fluency or ability to self-service analytics dashboards (Google Analytics 4, Looker, or Tableau) to measure campaign ROI
- Experience managing $50K+ annual marketing tech and ad spend budgets with clear attribution to pipeline or revenue
- Proven ability to brief creative teams (designers, copywriters) and interpret data to refine positioning and messaging
- Strong cross-functional communication; track record of building trust with sales teams and acting on their feedback
Nice to have
- Experience scaling demand generation programs from startup to $10M+ ARR
- Familiarity with intent data platforms (Clearbit, 6sense, Demandbase) or account-based marketing (ABM) frameworks
- Background in a vertical or product category where you understand the buyer and sales cycle (SaaS, fintech, healthcare tech)
Copy-ready Demand Generation Manager job description
Demand Generation Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $95,000 – $145,000 (US) · £70,000 – £105,000 (UK) · €85,000 – €125,000 (EU) — gross/year
Own the full-funnel demand generation strategy—campaigns, lead nurturing, and pipeline acceleration. You'll build and execute programs that consistently deliver qualified leads to sales while measuring ROI at every stage.
Why this role exists Small businesses hit a growth ceiling when lead flow stalls. You solve this by systematizing how prospects discover the company, move through nurture sequences, and reach sales qualified status—turning marketing from a cost center into a revenue driver.
What you'll do
- Design and execute multi-channel demand campaigns (email, paid search, webinars, content) that target buyer personas and hit monthly pipeline targets
- Build lead scoring models and nurture workflows that move prospects from awareness through SQL, reducing sales cycle length by 20%+ YoY
- Manage marketing technology stack (CRM, marketing automation, analytics) and integrate data to track campaign performance and optimize spend
- Collaborate with sales monthly to refine lead criteria, review pipeline velocity, and adjust targeting based on closed-deal insights
- Test and iterate on landing pages, messaging, and offer strategies using A/B testing and conversion rate optimization
- Report weekly on lead volume, quality, and cost-per-acquisition; present quarterly business reviews with revenue impact to leadership
What you'll need
- 5+ years in demand generation, marketing operations, or similar B2B marketing role with documented pipeline contribution
- Advanced proficiency in HubSpot, Marketo, or Pardot; hands-on experience building automation and workflows
- SQL fluency or ability to self-service analytics dashboards (Google Analytics 4, Looker, or Tableau) to measure campaign ROI
- Experience managing $50K+ annual marketing tech and ad spend budgets with clear attribution to pipeline or revenue
- Proven ability to brief creative teams (designers, copywriters) and interpret data to refine positioning and messaging
- Strong cross-functional communication; track record of building trust with sales teams and acting on their feedback
Nice to have
- Experience scaling demand generation programs from startup to $10M+ ARR
- Familiarity with intent data platforms (Clearbit, 6sense, Demandbase) or account-based marketing (ABM) frameworks
- Background in a vertical or product category where you understand the buyer and sales cycle (SaaS, fintech, healthcare tech)
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Demand Generation Manager do?
Own the full-funnel demand generation strategy—campaigns, lead nurturing, and pipeline acceleration. You'll build and execute programs that consistently deliver qualified leads to sales while measuring ROI at every stage. Small businesses hit a growth ceiling when lead flow stalls. You solve this by systematizing how prospects discover the company, move through nurture sequences, and reach sales qualified status—turning marketing from a cost center into a revenue driver.
What should a Demand Generation Manager job description include?
A strong Demand Generation Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Demand Generation Manager earn?
Approximate annual gross bands (Q2 2026): $95,000 – $145,000 in the US, £70,000 – £105,000 in the UK, and €85,000 – €125,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Demand Generation Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Demand Generation Manager post in about 30 seconds, no signup required.
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