PR Manager Job Description Template
Owns all external communications, media relations, and brand reputation for the company. Pitches stories to journalists, manages crisis response, and measures PR impact on business outcomes.
No signup, no card. The tool fills the rest in for you.
Why hire a PR Manager?
SMBs need dedicated PR leadership to build credibility with customers and partners, secure earned media coverage without agency fees, and protect reputation as the business scales.
PR Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$70,000 – $110,000
United Kingdom
£52,000 – £82,000
Eurozone
€65,000 – €100,000
PR Manager responsibilities
- Pitch and place company stories in tier-1 and vertical trade publications, targeting 4–6 placements per quarter
- Build and maintain relationships with 30+ relevant journalists, analysts, and bloggers in your sector
- Draft and distribute press releases, bylined articles, and thought leadership content that tie to product launches and business milestones
- Respond to negative reviews, customer complaints, and media inquiries within SLA to protect brand trust
- Track PR metrics (impressions, reach, domain authority of placements) and report monthly ROI to leadership
- Create and execute crisis communication playbooks and talking points before incidents occur
Skills & requirements
Required
- 5+ years in PR, corporate communications, or marketing at a B2B company or agency
- Proficiency with media databases (Cision, Muck Rack) and CMS tools; basic analytics (Google Analytics, SEMrush)
- Demonstrated ability to write clearly for different audiences: journalists, executives, and end customers
- Strong relationship-building and negotiation skills; comfort pitching via phone and email daily
- Experience securing media coverage in your specific industry vertical (SaaS, fintech, healthcare, etc.)
- Knowledge of AP style, SEO fundamentals, and how earned media flows into organic search and brand search volume
Nice to have
- Experience managing agency partnerships or evaluating PR agencies for quality and ROI
- Track record with crisis management or responding to negative press or social media incidents
- Familiarity with thought leadership platforms (LinkedIn, newsletters) and creator outreach
Copy-ready PR Manager job description
PR Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $70,000 – $110,000 (US) · £52,000 – £82,000 (UK) · €65,000 – €100,000 (EU) — gross/year
Owns all external communications, media relations, and brand reputation for the company. Pitches stories to journalists, manages crisis response, and measures PR impact on business outcomes.
Why this role exists SMBs need dedicated PR leadership to build credibility with customers and partners, secure earned media coverage without agency fees, and protect reputation as the business scales.
What you'll do
- Pitch and place company stories in tier-1 and vertical trade publications, targeting 4–6 placements per quarter
- Build and maintain relationships with 30+ relevant journalists, analysts, and bloggers in your sector
- Draft and distribute press releases, bylined articles, and thought leadership content that tie to product launches and business milestones
- Respond to negative reviews, customer complaints, and media inquiries within SLA to protect brand trust
- Track PR metrics (impressions, reach, domain authority of placements) and report monthly ROI to leadership
- Create and execute crisis communication playbooks and talking points before incidents occur
What you'll need
- 5+ years in PR, corporate communications, or marketing at a B2B company or agency
- Proficiency with media databases (Cision, Muck Rack) and CMS tools; basic analytics (Google Analytics, SEMrush)
- Demonstrated ability to write clearly for different audiences: journalists, executives, and end customers
- Strong relationship-building and negotiation skills; comfort pitching via phone and email daily
- Experience securing media coverage in your specific industry vertical (SaaS, fintech, healthcare, etc.)
- Knowledge of AP style, SEO fundamentals, and how earned media flows into organic search and brand search volume
Nice to have
- Experience managing agency partnerships or evaluating PR agencies for quality and ROI
- Track record with crisis management or responding to negative press or social media incidents
- Familiarity with thought leadership platforms (LinkedIn, newsletters) and creator outreach
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a PR Manager do?
Owns all external communications, media relations, and brand reputation for the company. Pitches stories to journalists, manages crisis response, and measures PR impact on business outcomes. SMBs need dedicated PR leadership to build credibility with customers and partners, secure earned media coverage without agency fees, and protect reputation as the business scales.
What should a PR Manager job description include?
A strong PR Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a PR Manager earn?
Approximate annual gross bands (Q2 2026): $70,000 – $110,000 in the US, £52,000 – £82,000 in the UK, and €65,000 – €100,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a PR Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted PR Manager post in about 30 seconds, no signup required.
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