Marketing Operations Manager Job Description Template
Own the systems, processes, and data infrastructure that enable your marketing team to execute campaigns efficiently and measure impact. You'll bridge marketing strategy and operational execution, managing martech stacks, campaign workflows, and reporting dashboards.
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Why hire a Marketing Operations Manager?
As a marketing team grows beyond 3–4 people, founders realize they're drowning in spreadsheets, duplicate tools, and manual handoffs. This role stops the bleeding by building repeatable processes and giving leadership clean visibility into marketing performance.
Marketing Operations Manager salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$75,000 – $110,000
United Kingdom
£55,000 – £80,000
Eurozone
€65,000 – €95,000
Marketing Operations Manager responsibilities
- Audit and optimize the martech stack (email, CRM, analytics, ads platforms), eliminating waste and ensuring tools actually talk to each other
- Build and maintain campaign workflows, lead scoring models, and data pipelines that remove manual work and reduce human error
- Create monthly/quarterly marketing dashboards and reports that show pipeline contribution, CAC, and campaign ROI in plain language for leadership
- Lead implementation of new tools or platform migrations, owning training, documentation, and adoption across the team
- Manage marketing database hygiene, segmentation, and list health to improve deliverability and reporting accuracy
- Collaborate with sales on lead handoff processes, SLA definitions, and CRM discipline to prevent deal leakage
Skills & requirements
Required
- 3+ years marketing operations, marketing analytics, or MarTech administration in a B2B SaaS or scaling e-commerce environment
- Hands-on experience with HubSpot, Marketo, or Salesforce and at least two other marketing tools (analytics, ads, email)
- Proficiency in Excel/Google Sheets; ability to build dashboards, pivot tables, and simple SQL queries for data pulls
- Experience designing and documenting processes; comfortable using Asana, Notion, or similar for SOPs and team enablement
- Understanding of marketing fundamentals (CAC, LTV, attribution, lead scoring) and how revenue operations fits into the business
- Comfort with API integrations, webhooks, and troubleshooting tool connectivity issues without relying solely on vendor support
Nice to have
- Python or basic scripting to automate data exports or reporting
- Experience leading a MarTech vendor evaluation or complex migration project
- Familiarity with ABM platforms, CDP platforms, or revenue intelligence tools
Copy-ready Marketing Operations Manager job description
Marketing Operations Manager [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $75,000 – $110,000 (US) · £55,000 – £80,000 (UK) · €65,000 – €95,000 (EU) — gross/year
Own the systems, processes, and data infrastructure that enable your marketing team to execute campaigns efficiently and measure impact. You'll bridge marketing strategy and operational execution, managing martech stacks, campaign workflows, and reporting dashboards.
Why this role exists As a marketing team grows beyond 3–4 people, founders realize they're drowning in spreadsheets, duplicate tools, and manual handoffs. This role stops the bleeding by building repeatable processes and giving leadership clean visibility into marketing performance.
What you'll do
- Audit and optimize the martech stack (email, CRM, analytics, ads platforms), eliminating waste and ensuring tools actually talk to each other
- Build and maintain campaign workflows, lead scoring models, and data pipelines that remove manual work and reduce human error
- Create monthly/quarterly marketing dashboards and reports that show pipeline contribution, CAC, and campaign ROI in plain language for leadership
- Lead implementation of new tools or platform migrations, owning training, documentation, and adoption across the team
- Manage marketing database hygiene, segmentation, and list health to improve deliverability and reporting accuracy
- Collaborate with sales on lead handoff processes, SLA definitions, and CRM discipline to prevent deal leakage
What you'll need
- 3+ years marketing operations, marketing analytics, or MarTech administration in a B2B SaaS or scaling e-commerce environment
- Hands-on experience with HubSpot, Marketo, or Salesforce and at least two other marketing tools (analytics, ads, email)
- Proficiency in Excel/Google Sheets; ability to build dashboards, pivot tables, and simple SQL queries for data pulls
- Experience designing and documenting processes; comfortable using Asana, Notion, or similar for SOPs and team enablement
- Understanding of marketing fundamentals (CAC, LTV, attribution, lead scoring) and how revenue operations fits into the business
- Comfort with API integrations, webhooks, and troubleshooting tool connectivity issues without relying solely on vendor support
Nice to have
- Python or basic scripting to automate data exports or reporting
- Experience leading a MarTech vendor evaluation or complex migration project
- Familiarity with ABM platforms, CDP platforms, or revenue intelligence tools
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Marketing Operations Manager do?
Own the systems, processes, and data infrastructure that enable your marketing team to execute campaigns efficiently and measure impact. You'll bridge marketing strategy and operational execution, managing martech stacks, campaign workflows, and reporting dashboards. As a marketing team grows beyond 3–4 people, founders realize they're drowning in spreadsheets, duplicate tools, and manual handoffs. This role stops the bleeding by building repeatable processes and giving leadership clean visibility into marketing performance.
What should a Marketing Operations Manager job description include?
A strong Marketing Operations Manager job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Marketing Operations Manager earn?
Approximate annual gross bands (Q2 2026): $75,000 – $110,000 in the US, £55,000 – £80,000 in the UK, and €65,000 – €95,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Marketing Operations Manager job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Marketing Operations Manager post in about 30 seconds, no signup required.
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Next step: interview them well
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Marketing Operations Manager interview questions & red flags →