Head of Sales Job Description Template
Own the full commercial strategy and revenue growth for the business, from pipeline generation through deal closure and customer retention. Build, coach, and scale a high-performing sales team that hits or exceeds targets.
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Why hire a Head of Sales?
SMBs hit a revenue plateau (~$2–5M ARR) and realize founder-led sales won't scale. You bring systems, hiring discipline, and accountability to turn inconsistent wins into predictable revenue.
Head of Sales salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$120,000 – $200,000 base + 30–50% variable (commission/bonus tied to revenue targets)
United Kingdom
£100,000 – £160,000 base + 30–50% variable
Eurozone
€110,000 – €180,000 base + 30–50% variable
Head of Sales responsibilities
- Build a sales playbook that documents repeatable processes for prospecting, qualification, and closing—then train the team to execute it
- Hire and develop 3–8 salespeople, setting clear metrics (activity, conversion, deal size) and coaching to standard each quarter
- Create and own the annual revenue plan: segment targets by product/customer type, price, and sales cycle; track and adjust monthly
- Forecast accurately 3 months ahead by pipeline review, win/loss analysis, and deal hygiene; escalate risks to leadership early
- Establish a customer success handoff so that deals won don't churn; measure NRR and own retention accountability with the product team
- Negotiate and close 30–40% of large/strategic deals yourself, modeling behavior and maintaining deal flow when team ramps
Skills & requirements
Required
- 7+ years in B2B sales with 3+ closing deals individually at $20K+ ACV or managing a team through quota
- Proven ability to hire salespeople and scale a team from 0–5+ people; 2+ years in a management or senior IC role
- Strong Excel/Salesforce fluency: pipeline forecasting, cohort analysis, and reporting (not just CRM data entry)
- Track record building sales processes from scratch or inheriting broken ones and fixing them within 6 months
- Direct experience selling in your industry vertical or a comparable one (SaaS, professional services, or hardware sales)
- Comfortable with transparency: weekly pipeline reviews, call recordings, and honest deal assessment—no fluff
Nice to have
- Experience hiring and retaining women and underrepresented minorities in sales roles
- Background in a previous startup or scale-up (0–$10M ARR phase)
- Fluency in a second language or experience selling to non-English-speaking markets
Copy-ready Head of Sales job description
Head of Sales [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $120,000 – $200,000 base + 30–50% variable (commission/bonus tied to revenue targets) (US) · £100,000 – £160,000 base + 30–50% variable (UK) · €110,000 – €180,000 base + 30–50% variable (EU) — gross/year
Own the full commercial strategy and revenue growth for the business, from pipeline generation through deal closure and customer retention. Build, coach, and scale a high-performing sales team that hits or exceeds targets.
Why this role exists SMBs hit a revenue plateau (~$2–5M ARR) and realize founder-led sales won't scale. You bring systems, hiring discipline, and accountability to turn inconsistent wins into predictable revenue.
What you'll do
- Build a sales playbook that documents repeatable processes for prospecting, qualification, and closing—then train the team to execute it
- Hire and develop 3–8 salespeople, setting clear metrics (activity, conversion, deal size) and coaching to standard each quarter
- Create and own the annual revenue plan: segment targets by product/customer type, price, and sales cycle; track and adjust monthly
- Forecast accurately 3 months ahead by pipeline review, win/loss analysis, and deal hygiene; escalate risks to leadership early
- Establish a customer success handoff so that deals won don't churn; measure NRR and own retention accountability with the product team
- Negotiate and close 30–40% of large/strategic deals yourself, modeling behavior and maintaining deal flow when team ramps
What you'll need
- 7+ years in B2B sales with 3+ closing deals individually at $20K+ ACV or managing a team through quota
- Proven ability to hire salespeople and scale a team from 0–5+ people; 2+ years in a management or senior IC role
- Strong Excel/Salesforce fluency: pipeline forecasting, cohort analysis, and reporting (not just CRM data entry)
- Track record building sales processes from scratch or inheriting broken ones and fixing them within 6 months
- Direct experience selling in your industry vertical or a comparable one (SaaS, professional services, or hardware sales)
- Comfortable with transparency: weekly pipeline reviews, call recordings, and honest deal assessment—no fluff
Nice to have
- Experience hiring and retaining women and underrepresented minorities in sales roles
- Background in a previous startup or scale-up (0–$10M ARR phase)
- Fluency in a second language or experience selling to non-English-speaking markets
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Head of Sales do?
Own the full commercial strategy and revenue growth for the business, from pipeline generation through deal closure and customer retention. Build, coach, and scale a high-performing sales team that hits or exceeds targets. SMBs hit a revenue plateau (~$2–5M ARR) and realize founder-led sales won't scale. You bring systems, hiring discipline, and accountability to turn inconsistent wins into predictable revenue.
What should a Head of Sales job description include?
A strong Head of Sales job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Head of Sales earn?
Approximate annual gross bands (Q2 2026): $120,000 – $200,000 base + 30–50% variable (commission/bonus tied to revenue targets) in the US, £100,000 – £160,000 base + 30–50% variable in the UK, and €110,000 – €180,000 base + 30–50% variable in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Head of Sales job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Head of Sales post in about 30 seconds, no signup required.
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