Copywriter Job Description Template
You write clear, conversion-focused copy for websites, emails, ads, and product pages that drives business results. You own the voice and messaging strategy across marketing channels, working closely with design and product teams to communicate value to customers.
No signup, no card. The tool fills the rest in for you.
Why hire a Copywriter?
SMBs need someone who can move beyond templates and generic messaging to write copy that actually converts prospects into customers and reduces churn through better onboarding language.
Copywriter salary ranges
Approximate annual gross salary bands (Q2 2026). Always adjust for your city, seniority, and the candidate’s experience.
United States
$65,000 – $95,000
United Kingdom
£48,000 – £70,000
Eurozone
€58,000 – €82,000
Copywriter responsibilities
- Write product copy, landing pages, and email sequences that increase conversion rates by testing and iterating based on performance data
- Develop a consistent brand voice and messaging framework that guides all marketing communications across channels
- Collaborate with designers and product teams to ensure copy aligns with visual hierarchy and user flows in digital products
- Audit and rewrite existing web and product copy to eliminate jargon, clarify value propositions, and improve scannability for target audiences
- Create case studies, customer testimonials, and outcome-focused narratives that build trust with prospects in sales cycles
- Establish a content library and style guide that enables other team members to write on-brand copy with minimal editorial overhead
Skills & requirements
Required
- 5+ years writing marketing copy for SaaS, e-commerce, or consumer products with demonstrated conversion rate improvements
- Proficiency with A/B testing frameworks and ability to interpret analytics to justify copy changes
- Experience writing for paid advertising (Google Ads, Facebook, LinkedIn) with working knowledge of platform constraints and audience targeting
- Strong command of plain English: ability to cut jargon, structure arguments clearly, and adapt tone for different buyer personas
- Portfolio of 3–5 completed projects (landing pages, campaigns, or product launches) showing measurable business impact
- Familiarity with marketing tools (HubSpot, Mailchimp, or equivalent) and basic HTML/Markdown to publish copy without developer support
Nice to have
- Experience interviewing customers and synthesizing feedback into messaging and positioning
- Knowledge of SEO copywriting and keyword research tools to balance conversion and organic visibility
- Background in a specific vertical (fintech, healthcare, B2B SaaS) that matches the SMB's industry
Copy-ready Copywriter job description
Copywriter [Company name] · [City], [Country] · [On-site / Hybrid / Remote] $65,000 – $95,000 (US) · £48,000 – £70,000 (UK) · €58,000 – €82,000 (EU) — gross/year
You write clear, conversion-focused copy for websites, emails, ads, and product pages that drives business results. You own the voice and messaging strategy across marketing channels, working closely with design and product teams to communicate value to customers.
Why this role exists SMBs need someone who can move beyond templates and generic messaging to write copy that actually converts prospects into customers and reduces churn through better onboarding language.
What you'll do
- Write product copy, landing pages, and email sequences that increase conversion rates by testing and iterating based on performance data
- Develop a consistent brand voice and messaging framework that guides all marketing communications across channels
- Collaborate with designers and product teams to ensure copy aligns with visual hierarchy and user flows in digital products
- Audit and rewrite existing web and product copy to eliminate jargon, clarify value propositions, and improve scannability for target audiences
- Create case studies, customer testimonials, and outcome-focused narratives that build trust with prospects in sales cycles
- Establish a content library and style guide that enables other team members to write on-brand copy with minimal editorial overhead
What you'll need
- 5+ years writing marketing copy for SaaS, e-commerce, or consumer products with demonstrated conversion rate improvements
- Proficiency with A/B testing frameworks and ability to interpret analytics to justify copy changes
- Experience writing for paid advertising (Google Ads, Facebook, LinkedIn) with working knowledge of platform constraints and audience targeting
- Strong command of plain English: ability to cut jargon, structure arguments clearly, and adapt tone for different buyer personas
- Portfolio of 3–5 completed projects (landing pages, campaigns, or product launches) showing measurable business impact
- Familiarity with marketing tools (HubSpot, Mailchimp, or equivalent) and basic HTML/Markdown to publish copy without developer support
Nice to have
- Experience interviewing customers and synthesizing feedback into messaging and positioning
- Knowledge of SEO copywriting and keyword research tools to balance conversion and organic visibility
- Background in a specific vertical (fintech, healthcare, B2B SaaS) that matches the SMB's industry
What we offer
- Salary: [range, gross, with currency and time unit]
- [Equity / bonus / commission if applicable]
- [Health, PTO, learning budget, equipment — only what's real]
- [Work mode + flexibility]
About [Company] [2–3 sentences: stage, customers, traction. Keep it specific.]
Want it tailored to your company and country?
The free generator writes a country-aware, inclusive, salary-formatted version in 30 seconds — then ranks the applicants when they roll in.
Frequently asked
What does a Copywriter do?
You write clear, conversion-focused copy for websites, emails, ads, and product pages that drives business results. You own the voice and messaging strategy across marketing channels, working closely with design and product teams to communicate value to customers. SMBs need someone who can move beyond templates and generic messaging to write copy that actually converts prospects into customers and reduces churn through better onboarding language.
What should a Copywriter job description include?
A strong Copywriter job post has a one-line hook, why the role exists, 6 outcome-led responsibilities, a clear list of required skills, the salary range, and a country-specific compliance line. Use the copy-ready template above as a starting point.
How much does a Copywriter earn?
Approximate annual gross bands (Q2 2026): $65,000 – $95,000 in the US, £48,000 – £70,000 in the UK, and €58,000 – €82,000 in the Eurozone. Adjust for city, seniority, and experience.
How do I write a Copywriter job description fast?
Use Penroll's free job description generator — enter the title and country and it produces a complete, inclusive, salary-formatted Copywriter post in about 30 seconds, no signup required.
More Marketing job descriptions
Brand Manager
Own the development and execution of brand strategy, positioning, and visual identity across all customer touchpoints. Drive brand awareness, consistency, and equity to support revenue growth and market differentiation.
Community Manager
Build and nurture the community around your product or brand, turning users into advocates. Own engagement strategy, moderate discussions, and surface user feedback to shape product decisions.
Content Marketer
Own the strategy and execution of written content across blog, email, and product channels. Drive traffic, engagement, and lead generation through research-backed, audience-first content that converts.
Content Writer
Produces the writing that earns attention — blog posts, guides, emails, and landing-page copy.
Next step: interview them well
Job post done? The harder part is the interview. We paired every question with what a strong answer sounds like — and the red flag to catch.